I’m passionate about design, period. And great design is about solving problems. More accurately, it's about the journey to solving those problems.
I was actually a mechanical engineering major in college for several years, but I finally realized that the design challenges I loved most involved visual communications. So I merged my interest in technology with my lifelong love of art and became a graphic designer specializing in the technology market.
I’ve worked for several technology companies during my career, learning from the inside how branding can affect the success of a corporation. This prepared me for the transition to owning a graphic design studio. It made me a more effective designer because I used to be in my future clients’ shoes. My experience as the corporate art director for Bolt Beranek and Newman Inc.(BBN) in Cambridge, MA was invaluable. They had their hand in a variety of technologies which provided exciting challenges for my design department. The next step was to start my own design studio servicing technology clients. Cambridge Design Group was founded and 20+ years later we're still going strong.
I'm also a co-founder of a next-generation digital film studio called X-Factor Films with my daughter (writer/director) and a producer from Los Angeles. I function as their creative director and of course it's my responsibility to help build the company brand. It's an exciting opportunity to work in a new industry and of course to work with my daughter.
— Rick Tracy, CDG Founder/Creative Director