TAKING YOUR BRAND BEYOND EXPECTATIONS"I would say CDG was 50% responsible for our acquisition. The brand awareness created by CDG made our medical imaging product look damn good in the eyes of the end-user customer as well as the potential buyers.Brand building is very important, but it’s not always an easy game to play. It takes dedication and time. It’s a challenge when management and marketing don’t agree on whether to forge ahead with the branding campaign. Rick and I, we know how to play this game."
— Hillel Bachrach, CEO of Orex CR